Commercial Essay Example | Topics and Well Written Essays - 500 words

Commercial - Essay Example Just when the camera is panned on the windscreen, there is a work-in-progress shown being carried out at the middle of the road and just when there is about to be a collision, the driver steps on the brakes and the car halts before it could collide and kill him. The driver then turns to the grim reaper and says sorry with a smirk for spoiling the plan. In the end, the ad copy says: â€Å"Senses danger and increases braking power† (Youtube.com, 2010). The message in the advertisement is clear and concise which is clearly promoting the technology of the sensor which would increase the braking capability of the car when it senses an object or any obstruction nearby at a certain distance. The ad depicts that just because the driver owns Mercedes with the mentioned sensing technology, he could avoid the accident. Secondly, as the brand of Mercedes is already established, the advertisement contains minimal branding rather, the idea of sensor brakes has been shown. The logo appears at the end of the ad when the message is being shown (Youtube.com, 2010). From the visuals of the ad, the target audience is most likely to be men, aged between 35 and 45, who live in the sub-urban areas or have travelling routes similar to that which has been shown in the advertisement. As Mercedes is a luxury brand, the people who can afford the amenity would be the most accurate target audience as they would be the target market as well (Youtube.com, 2010; Farbey, 2002). Besides this, the advertisement also carries a personality which suits the corporate sector or in other words, the target audience of this ad, judging from the imagery which has been used, is people who are employed (Youtube.com, 2010; Farbey, 2002). Secondly, the ad shows how Mercedes could avoid a serious accident therefore the target audience of this ad would also be those people who value security and safety more than they value other attributes in a car (Youtube.com, 2010; Farbey, 2002). Not only